Toronto, ON
Corporate Art Direction & Visual Strategy for a B2B SaaS Brand
As Corporate Marketing Manager at BoomerangFX — a medtech SaaS brand in the aesthetic healthcare industry — I led the design and production of visual content across digital, print, and experiential formats.
My role blended creative execution with brand oversight. I produced high-volume assets including social media campaigns, email marketing, landing pages, sales decks, pull-up banners, printed flyers, and web visuals — all optimized for clarity, consistency, and conversion.
I also contributed to the brand’s international visibility by designing presentation decks and stage visuals for global conferences and events within the aesthetics and healthcare industries.
The project deepened my ability to maintain brand cohesion at scale, collaborate across departments, and elevate results-driven content through strategic design systems — acting as a creative translator between marketing goals and polished, effective visuals.
