Bar PoetArt direction and branding for a conceptual late-night bar in Toronto.

Bar Poet (2019) is a conceptual dive bar—equal parts fuzzy neon and handwritten nostalgia—hidden in Toronto’s Queen West. Using this project as a creative playground, I built a brand identity that fuses casual charm with cinematic ambiance. What began as a logo redesign turned into a full-scale moodcraft experiment: menus, signage, posters, merch, and even environmental details—all designed to feel like part of a lived-in love-letter setting.

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I led the development of the full identity—from the logo and brand mark to menus, posters, coasters, and merch—creating a cohesive system that feels tactile and spontaneous. Think bold textures, poetry-text overlays, and color palettes built for soft forgettable nights. The vision? A sensory dive into texture, tone, and romantic grit.

Logo & Brand Mark: Designed fresh-forged logos that encapsulate romantic grit—perfectly at home on menus, neon signs, and swag

Menus & Coasters: Layered type + micro-poems create edge and intimacy—design felt like pocketed ephemera

Posters & Signage: Wheat-paste textures with poetic overlays set the tone before you walk in

Merch & Ephemera: Envisioned matchbooks and tees as keepsakes from a half-remembered night

Environmental Typography: Handwritten overlays on walls, menus, and printed matter give texture and poetic undercurrent

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Bar Poet

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