Toronto, ON
Art Direction & Visual Design for a Luxury Concierge + Real Estate Brand
As the visual lead on BE Luxury Collection, I shaped the evolving art direction across print, digital, and motion content — balancing elegance, intimacy, and clarity.
This boutique brand combines high-end real estate with personalized travel and lifestyle experiences in The Bahamas. My creative direction focused on building a cohesive visual identity that reflected the brand’s dual nature: aspirational yet grounded, luxurious yet accessible.
I led the design of printed brochures, editorial-style magazines, email layouts, short-form video assets, and social media content — each crafted to feel cinematic, emotionally resonant, and visually refined. The result was a brand ecosystem that communicated trust and sophistication through every detail, from typography and layout to color tone and pacing.
Content-Led Art Direction for High-End Caribbean Real Estate
HG Christie is one of the most prominent names in Caribbean real estate, and I worked as a visual designer and content editor — leading the creative production and editing of branded reels, social media templates, and digital marketing visuals.
While the tone leaned more information-driven, my role extended beyond execution: I directed the look and feel of content by establishing aesthetic rules for layout, image treatment, and motion pacing. I translated brand values into visual rhythm — designing property-driven content that felt editorial rather than transactional.
My growing focus on art direction helped position HG Christie’s content as visually trustworthy, aspirational, and story-rich — even when communicating market data or property specs.
