La Douceur is a modern self-care brand built around balance — beauty without excess. I led the full visual direction, from branding to launch campaigns, crafting a look that feels sensual, minimal, and alive.
What I Did
- Brand Identity: Defined the visual language — logo, colour palette, and packaging system — centered on softness, skin texture, and natural light.
- Campaign Direction: Conceptualized and art-directed photo and video assets for digital ads, print, and outdoor placements. The visuals paired intimacy with clarity, merging fashion aesthetics and skincare authenticity.
- Marketing Design: Designed campaign visuals across social, paid, and print channels, ensuring a cohesive tone from teaser to launch.
