Hypothic Poison

A sensory world imagined through concept art and AI-driven visuals.

This experimental campaign explores how storytelling, scent, and visual language can merge to create evocative brand moments. Using AI as a creative tool, I developed original concepts for Hypothic Poison — a fictional fragrance house with a dual perfume launch.

🗡 "First Kiss" — a soft, dreamlike fragrance evoking early emotion and fleeting romance. Visually imagined as a pastel field at golden hour, with a woman knight and horse embodying strength, innocence, and sweetness.

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The project involved:

• Art direction and thematic development
• AI-powered visual generation (Midjourney, Runway)
• Styling moodboards, color palettes, and narrative symbolism
• Exploring the role of design + technology in modern creative workflows

This series reflects my passion for cinematic branding and emotionally driven design — whether through pixels, perfume, or fantasy storytelling.

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